Google: Omnichannel marketing strategies
Google reports that 59% of consumers like visiting stores to see or touch products even when they plan to buy online. This supports a blended digital and showroom strategy.
Open source →Evidence notes
Research Informing Intelligent Digital Experiences
PlacesMobile uses broad retail, experiential-commerce, and customer-journey research to help explain why visualization, guided exploration, product understanding, and access to knowledgeable people matter for high-consideration decisions. These findings provide directional context and should not be represented as client-specific performance results.
EY Future Consumer Index reporting
Reporting on EY's 2024 survey of more than 23,000 consumers across 30 countries found that 57% wanted to see, touch, and feel products before buying, and 68% sought expert advice for high-value purchases.
Open reporting →Wharton research: The Impact of Experiential Stores on Customer Purchases
Academic research examining experiential retail discusses causal evidence that visits to physical experiential locations can influence future purchases and revenues. It supports the broader premise that guided product experiences can create value beyond the immediate visit.
Open paper →NKBA Kitchen & Bath Market Index
NKBA's market reporting tracks showroom and retail conditions, including foot traffic and demand among kitchen and bath firms. It provides industry context rather than a direct causal claim about Smart Concierge.
Open report →